WHAT MAKES A GOOD SHOP FRONT? - Shop Front and Commercial Door Specialists
March 4th 2016

WHAT MAKES A GOOD SHOP FRONT?

Aluminium Shop Fronts Glass Shop Fronts

We have mentioned in several of our blogs how important a shop front is. As the face of your business it is the first thing potential customers will see as they approach and you want to create a welcoming entrance, whilst still informing them of what you have to offer. However, it is important to find a balance between standing out from the crowd and being sensitive to the surrounding area.
 
In one of their planning guides, Solihull Metropolitan Borough Council have outlined six principles which they believe combine to make a good shop front.
 
  • Respect Surroundings: Every street is different and it is important that your shop front respects the design of the building and the overall character of the street. For example, opting for an ultra-modern, fully glazed shop front in a row is traditional premises is likely to make your business stand out for all the wrong reasons. 
  • Uncluttered Signage: Similar to the design of your shop front, your signage should be in keeping with the appearance of both yours and the surrounding premises. For that reason, it pays to opt for a restrained and uncluttered design.  
  • Appropriate Illumination: Your shop front is a vital advertising tool at all times of the day – even in the early hours of the morning. If you are planning to illuminate your shop front once the sun has gone down, ensure that the lighting you choose is appropriate to the building. Having multiple or excessively bright spotlights is likely to anger neighbours. 
  • Tailored Branding: Every company wants to ensure that its branding is prominently featured on the front of their store, though it is important that these colours and designs and appropriate to the building. Many famous brands have been forced to tone down their branding to ensure it complements more traditional surroundings. 
  • Sensitive Design:  As with your branding, it is important to consider the colours and materials you use within your shop front. You may well be known for having bright pink branding, but this will look completely out of place in a row of 18th century premises.  
  • Unobtrusive Security: For any business, security is a key concern. Whatever type of security measures you have planned for your shop front it always pays to ensure that they are as unobtrusive as possible. 
 
AT DRS Doors we have been designing and installing shop fronts for more than a decade. Whether you opt for frameless glass or traditional aluminium, our experienced team of installers will help you come up with a design that encourages passing trade to engage with your business.
 
If you would like to discuss updating your shop front, do not hesitate to get in touch and speak to us. You can give us a call on 0845 226 2823 or drop us an email to hello@drsdoors.com.
 

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