AUGMENTED REALITY CHANGING THE FACE OF RETAIL
Aluminium Shop Fronts Glass Shop Fronts
- Hugo Boss: In December 2009, Hugo Boss teamed up with Total Immersion to create a large scale interactive reality experience in their shop windows. This three week promotional campaign tempted shoppers in store where they could take part in a game of Blackjack, with the opportunity to win voucher prizes.
- Tesco: In December 2013, Britain’s largest supermarket launched interactive Christmas window shops at 12 of the company’s Metro stores across the country – including their branch on Regent Street in London. These augmented reality displays gave shoppers access to a number of product ranges and allowed them to scan and buy without the necessity to enter the store.
- House of Fraser: In November 2015 the department store joined forces with Dutch augmented reality specialists Layar. To coincide with Black Friday, they launched shoppable windows at 13 of their stores – including Glasgow, Birmingham and Oxford Street in London. For three days shoppers were able to connect to the window displays using the House of Fraser iPhone app, allowing them to unlock special Black Friday deals and ‘scan to win’ features.